The world of creatives – you gotta love it. Beautiful redesigns are making their way to the surface of web more and more as the days tick by. Some of the UX designs that pop up are captivating and really very interesting to absorb and understand. All it takes is a creative mulling over the latest design of one of the most popular apps amongst smartphone users, and out of nowhere inspiration sparks a glorious flat design concept piece. Recently, some of the best out there to be redesigned are the likes of Snapchat and someone has even taken a stab at a redesign of Adidas – not that it necessarily needs it, it’s just an interesting brand to see redeveloped and reimagined.
So, taking a closer look at the scene, you start to notice a similar design pattern amongst the creative community looking to disrupt the makers and shakers of app design and development. They all tend to be in a very flat concept. This is a style that is flooding through the design communities more and more, making a huge impact on reconditioning our perception of new and popular apps.
A design that has been capturing the attention of many avid user is the Instagram app pictured below. This is an amazing piece that really makes you believe this could be the next design for the photo sharing giant.
The designer, who is from Kosovo, has taken it upon himself to create this re-imagination saying he was “bored” with the current one as the reason why he embarked upon doing so. As you can see from his design, he has taken a stab at redesigning the user interface and the logo as an all-in-one design piece. The Logo has turned from a full colour design to a plain white aesthetic, and this is mirrored throughout the app very clearly.
A feature that really makes the design stick out is the reposition of the menu. It gives the illusion of a completely new app, very streamlined and very clean. And very beautiful.
Go and see the full extent of the design!
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Podcasting is slowly becoming a huge market branching off from the likes of blogging and social media. Effectively, it is the same as blogging except instead of reading some words and looking at some pretty pictures, you actually hear the tone of voice behind the ideas and innovations. With a podcast you can infact truly determine the depth of the conversation and analyse the angles of communication through an individuals mind set. Reading is a huge global culture. It occurs every day from the sight of morning headline news to the vast pages in a legal document and the lunch menu at a team end-of-month munch-fest. You cannot escape it, even as you stare at the pixels on your laptop screen, text is everywhere.
Blogging is very much a big thing in the business world at the moment. It gives you the scope to put fingers to keys and hash out your internal thoughts, processes and levels of opinion. This is great and all but there is no real conversation, right? Some users find it difficult to find a voice for the internet when in fact they have a voice that they carry around with them everywhere. It almost makes it obsolete to write streams and streams of copy when talking about it with someone is actually the best form of getting your opinion heard and count for something. This is where the podcast comes in to play.
If you were looking to get some meaningful information on, branding let’s say. You may conduct several searches a day only to be overwhelmed with hundreds of thousands of results, the majority of which aren’t related to what you are trying to find.
A recent top-notch find was the ‘Branding Cow’ podcasts. The fairly new series of podcast injections takes a stance on brand analysis of unexpecting companies. They take a look at all aspects of the business and push their opinion out to the audience.
A feature of the podcast being a pre-recorded piece of content being fundamentally audio and no visual does mean you have to do your own search for what they are talking about. For example the first infrastructure they “dissect” is the Tim Ferriss podcast series. Being a very new series also means that Mr Ferriss may not have gotten around to optimising the bits and pieces they were speaking about but, thats kinda irrelevant right now.
What this did was actually invoke the action of going away and listening to one of the podcasts to get a feel of what they were talking about. Now this can be seen as a downside or a very strong promotional piece of communicating. The reason why it could be a downside is that if you are listening offline and deep underground in London, you can’t simply open up your browser and follow the narration of the analysis. This can understandably turn you off from going any further but it is definitely recommended to carry on. On the other hand, it makes you want to go and view what they are talking about. Therefore, this platform can be seen as extremely powerful in pulling traffic to the point of interest. Are you still following?
The underlying point is this…there isn’t one, frankly.
Any number of platforms can use this method of preaching what they believe in, it just so happens that with the increase of podcasts (especially now it is strongly displayed on the face of the latest iOS update) this may become the next biggest thing for pushing out marketing material. Or any material for that matter.
In a world where major brands rule the roost, there is just no escaping their marketing campaigns is there, really. All you have to do is turn on your TV at home and when those mid-programme adverts come on it’s like a glaze descends over the eyes of the nation as each and every company tries to win you over with witty, ad hoc campaigns. With branding, our minds have been reconditioned to spot the bad design from the good a mile off. TV advertising acts in a similar way when adverts you have seen time and time again become so old that you no longer need to watch the whole advert, let along past the first 5 seconds, to understand the message they are putting across to you. The old adverts get forgotten about, but whenever a new one comes on your attention is immediately sucked back into the screen as your eyes transfix on to shiny new products and people.
So when Virgin decided to do a brand reboot for their Trains and chuck several million dollars at it, it was bound to be top notch. You may have seen the advert, you may not have. Sooner or later you are guaranteed to have seen the colossal expenditure in all its glory. The full one minute advert brags about the arrival of their customers and the speed at which it happened. The tagline ‘Arrive Awesome’ is the delivering line for the speedy service and is visualised by customers exiting the train in slow motion acting debonair and almost suave. A cheeky selfie is thrown in for good measure among streamlined business men and women and the odd cheeky chappy applying his sunglasses in a closed environment.
Over all the advert is very powerful. But is this because it’s Virgin and they have always appeared to be a very powerful brand or is it the $8 million figure that sets them apart?
The huge figure wasn’t all spent on the making of the video though, that much I may have breezed over. In fact, the marketing campaign that will be running continuous throughout all the Virgin brands will be for the next three years, and was a somewhat celebration piece for securing a further three years to run the west coast service. As ever, the Virgin marketing team have succeeded in making this campaign as irresistible as the last. Even though Usain Bolt doesn’t make an appearance, there is still hope yet for the likes of the Wi-Fi, Tv and Phone brand. Here’s to hoping!
On top of the pazazz of the Virgin trains, they are also looking to provide carriages with services replicated on the in-flight entertainment front. Better Wi-Fi, movies, TV, Beauticians. Yup, Beauticians! It’s no wonder they are one of the best train companies out there. If they had a Virgin train running on the Met line every 12 minutes, the commute to work would be sheer bliss!